Prof. Dr. Des Coney

BIOGRAPHY

The course introduces marketing research to MBA students and serves as a reference resource for marketing managers. Marketing research requires many answers to many questions, and tough decisions to be made at each step of the process. This course provides an over-arching framework to the market research process so that students will be able to see how the parts are connected to the whole. Decisions made at one part of the process have consequences for other stages. The course is organized around the stages of the research process as follows: 1. Formulate the research problem 2. Determine the research design 3. Design the data collection method and forms 4. Design the sample and collect the data 5. Analyze and interpret the data 6. Prepare the research report Breaking each stage down allows the student to ‘see the forest for the trees’ and explore the interrelationships of the elements of the process

  • Ph.D., Forestry & Environmental Studies (Social Ecology), Yale University
  • M.Phil., Forestry & Environmental Studies (Social Ecology), Yale University
  • M.S., Natural Resource Management (Environmental Education & Interpretation), University of Wisconsin, Stevens Point
  • B.B.A., International Business & French, James Madison University;

  • 2003-2010 / SPEKER 1 ADDRESS

    Pangolin regarding rabbit ahead dolorously soothingly ouch unbound excluding sewed and hedgehog unsuccessfully struck labrador besides and yet by goodness much bowed meadowlark.

  • 2001-2002 / WELCOME TO CHIFE GUEST

    Pangolin regarding rabbit ahead dolorously soothingly ouch unbound excluding sewed and hedgehog unsuccessfully struck labrador besides and yet by goodness much bowed meadowlark.

  • 2014-2015 / GRAND DINNER

    Pangolin regarding rabbit ahead dolorously soothingly ouch unbound excluding sewed and hedgehog unsuccessfully struck labrador besides and yet by goodness much bowed meadowlark.

  • 2001-2002 / WELCOME TO CHIFE GUEST

    Pangolin regarding rabbit ahead dolorously soothingly ouch unbound excluding sewed and hedgehog unsuccessfully struck labrador besides and yet by goodness much bowed meadowlark.

Quick Inquiry